Privacy Policy

2. Introduction and Scope

MW Ground Screws Ltd ("we", "us", "our") is committed to protecting your privacy and handling your personal data responsibly. This Privacy Policy explains what personal data we collect when you contact us or use our website, why we collect it, how we use and share it, and the rights you have over it. We process personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, and we are the data controller for the personal data described here.

3. Personal Data We Collect

We collect personal data that you provide to us directly, principally when you complete the enquiry form on our website. The information we collect through that form is:

• Name — so we can address our reply to you.
• Email address — so we can respond to your enquiry.
• Phone number (optional)— if you would prefer us to call you back.
• Postcode — to help us understand the location of your project.
• Your message — the details of your enquiry or project requirements.

We use this information solely to respond to your enquiry and provide quotes and information about our ground screw services. We do not send marketing communications and we do not build a marketing list. We do not ask for special category data, and you should not include sensitive personal information in your message.

4. Legal Basis for Processing

We rely on the following lawful bases under the UK GDPR to process your personal data:

• Legitimate interests / steps prior to a contract:To respond to your enquiry, prepare quotes, and correspond with you about our services. Handling enquiries in this way is in our legitimate interest of running and growing our business, and is also a necessary step in potentially entering into a contract with you.
• Consent: To set optional analytics and advertising cookies. You give this consent freely and can withdraw it at any time without affecting the lawfulness of processing carried out before withdrawal.
• Legal obligation: Where we are required by law to retain or process certain information, for example for accounting and tax purposes.

5. Service Providers and Data Sharing

We do not sell your personal data. We use a small number of trusted service providers (processors) to operate our website and manage enquiries. Each processes personal data only on our instructions and under a data processing agreement, and is required to keep your data secure. These are:

• Cloudflare — provides website hosting and content delivery (CDN), and the Turnstile anti-spam check that protects our enquiry form.
• Airtable — securely stores the enquiries submitted through our form so we can manage and respond to them (our customer relationship records).
• Brevo — sends the transactional email notifications generated when you submit an enquiry.

We may also share personal data with our professional advisers or with regulatory or law enforcement bodies where we are required to do so by law. Some of these providers may process data outside the UK; where they do, we rely on appropriate safeguards (such as UK adequacy regulations or the International Data Transfer Agreement / standard contractual clauses) to protect your information.

6. Analytics, Advertising and Cookie Consent

We use Google Analytics 4, Google Ads and Microsoft Clarity to understand how visitors use our website and to measure the performance of our advertising. These tools set analytics and advertising cookies only after you accept them through our cookie-consent banner. Until you give consent they remain switched off — we operate Google Consent Mode v2, so these services are set to a denied state by default. You can accept or reject them at any time, and strictly necessary cookies needed for the site to function are always active. For full details, please see our Cookie Policy.

7. Data Retention

We keep your personal data only for as long as necessary for the purposes described in this policy. Enquiry details are generally kept for no longer than 24 months from your last contact with us, after which they are deleted or anonymised, unless we need to keep them longer to comply with a legal, accounting or tax obligation, or to establish, exercise or defend legal claims.

8. Your Rights

Under the UK GDPR, you have the following rights in relation to your personal data:

• Right of access: to request a copy of the personal data we hold about you.
• Right to rectification:to have inaccurate or incomplete data corrected.
• Right to erasure ('right to be forgotten'): to ask us to delete your personal data in certain circumstances.
• Right to restriction:to ask us to limit how we use your data.
• Right to object: to object to processing based on our legitimate interests.
• Right to data portability:to receive certain data in a structured, commonly used format.
• Right to withdraw consent:where we rely on your consent, you can withdraw it at any time — for example by changing your cookie choices.

To exercise any of these rights, please contact us using the details in Section 1 or at the end of this policy. We will respond within the time limits set by law.

9. Security Measures

We have put in place appropriate technical and organisational measures to protect your personal data from being accidentally lost, used, accessed in an unauthorised way, altered or disclosed. Access to your personal data is limited to those who have a genuine business need to use it.

10. Automated Decision-Making

We do not use your personal data for automated decision-making or profiling that produces legal or similarly significant effects concerning you.

11. Cookies

Our website uses cookies, including optional analytics and advertising cookies that are only set after you accept them via our consent banner. You can also control cookies through your browser settings. Please refer to our Cookie Policy for full details.

12. Complaints

If you have any concerns about how we handle your personal data, please contact us in the first instance so we can try to resolve them. You also have the right to make a complaint to the Information Commissioner's Office (ICO), the UK supervisory authority for data protection matters, at ico.org.uk.

13. Changes to this Policy

We may update this privacy policy from time to time. Any changes will be posted on this page with a revised "last updated" date.